Today, if one wants to be noticed on the Web, the priority is obvious – your website needs to be properly optimized for a search engine.
Among the factors determining the efficiency of website positioning in preferred search engines like Google, SEO (Search Engine Optimization) is primary.
But what platform should be used to work on optimizing your website? Enter WordPress.
WordPress is not only the most used CMS in the world but is also considered to be the best SEO platform in 2024.
For any type of website, from personal blogs to small businesses to large online retailers, WordPress possesses the necessary tools and structure to boost your site’s ranking and increase traffic.
This is why so many business owners use WordPress when designing their sites to gain optimal SEO exposure.
Why is WordPress still the number one platform for SEO today? It is because SEO is embedded in the WordPress platform, and the platform is continually updating to accommodate newer SEO trends and algorithms.
Starting with clean codes to unique and effective plugins, it is a system optimized to make your site stand out in the search engine results.
If you are interested in knowing why WordPress is still the most favorable CMS for SEO in 2024 and how you can leverage it, keep reading.
1. WordPress Is SEO-Friendly Right Out of the Gate
Perhaps one of the most popular features of WordPress is the fact that the platform is SEO friendly right out of the box.
You do not need to be an IT wizard to get your website indexed by Google or Bing. Once you have installed WordPress, your site is already configured in such a way that increases its chances of being easily indexed by search engines.
It employs standard clean code, and thus, the search engines can easily crawl the information they are looking for on your site.
Another feature that users can tweak on WordPress is the site’s URL, title, and meta description. These are some of the basics any search engine looks at when ranking your site.
With a few changes, this should bring all of your site pages up to high optimization for the keywords that you are focusing on.
For instance, in WordPress, users can integrate settings where they can easily modify their URLs. Instead of getting a web address with some numbers or characters you cannot remember, you can decide to make it contain your keywords.
An example of a clear and attractive URL is ‘yourwebsite.com/best-SEO-tips’ compared to ‘yourwebsite.com/?p=1234’.
2. A Treasure Trove of SEO Plugins
The WordPress power begins to unravel when one starts installing plugins, in particular SEO ones. Nevertheless, plugins let you go a step further, although the platform is already rather optimized. Yoast SEO is one of the most widely used plugins because it helps rank each page and post step by step.
It scans your content for factors such as readability, keyword usage and density, title and meta tags, even image alt attributes. All these little things make a contribution to increasing your ranking on the search engine.
It is also possible to use All in One SEO Pack or SEOPress plugins that provide users with an opportunity to apply all the necessary SEO features at once.
These plugins are very easy to use – even if you don’t know anything about SEO, you still can start using them right now.
However, if you want to get the best results, better hire wordpress seo expert, this will give the best results.
These plugins are easy to use but their best practices should be done by a professional to ensure that all parts of a website are optimized.
3. Mobile-First Design Is Built In
In the year 2024, mobile responsive design is crucial. Over 50% of the total website traffic originates from mobile devices, so Google has adapted to mobile-first indexing, for site ranks the mobile versions higher.
Fortunately, WordPress provides several ways to make it possible to check if your site is friendly to small-sized devices.
Almost all themes are responsive by default, which means that your website will be compatible with any device: a phone, a tablet, or a PC.
Of course, if you wish to obtain the perfect mobile design which will be appropriate for SEO, an expert may help greatly.
It means that a professional WordPress SEO specialist can help to optimize your site’s mobile experience and work on key factors that are essential.
4. Optimized for Speed
Page speed is another major consideration of SEO, and WordPress performs outstandingly well here as well. Website loading speed is essential to avoid adverse effects on your ranking and visitors’ engagement. Fortunately , there are various tools and methods that WordPress provides for making your site optimized.
First, most of the WordPress themes are designed to be fast to load, something that will greatly benefit your site. It is also possible to use the WP Rocket or W3 Total Cache plugins that will let you configure caching and compressed files for higher website performance.
It is a series of features that make your site continuously perform well, which is essential not only in terms of UX but also in terms of search engine rankings. It is easy to feel burdened by issues of speed optimization; a specialist in WordPress SEO can assure you that your site will run optimally.
Conclusion
When it comes to selecting the ultimate CMS for SEO in the future year, WordPress is still at the top. No matter if you are a newbie or a professional Web developer, WordPress provides you with everything necessary to succeed in SEO.
However, if you want to get the best out of all WordPress has for you, it might be wise to hire WordPress SEO expert services.
By doing this with their assistance you will be able to adjust all the necessary settings concerning the SEO of your site and you will be sure that everything is just perfect.