The 7 PS of digital marketing are useful for developing and implementing the effective digital marketing strategies. Along with this, it provides users with a comprehensive overview of the key elements. Thus, helping in planning and executing digital marketing campaigns. Now, let’s have a look at the 7 Ps of Digital Marketing.
- Product- It refers to understanding the product or service being marketed. Along with this, it includes its features, benefits, target audience, and unique selling points.
- Price- This includes determining the appropriate pricing strategy for the product or service. Furthermore, t also consists of considering various factors such as cost, competition, value perception Etc.
- Place- It includes deciding on the distribution channels and platforms through which the product or service will be sold or promoted. It also consists of other channels like websites, and social media.
- Promotion- This consists of developing and implementing the promotional activities to reach the target audience. Along with this, it also includes the advertising, public relations, content marketing.
- People- They are responsible for ensuring digital marketing has the necessary skills, knowledge, and resources to execute the strategy effectively.
- Process- It is for managing the efficient process for planning, executing, and measuring digital marketing campaigns. It also includes setting goals and developing a strategy.
- Physical Evidence- It is for creating a positive and memorable experience for customers. Along with this, it includes various features such as the website design, packaging, customer service, and physical stores.
Career Opportunities in Digital Marketing
These are many high paying career opportunities available in Digital Marketing. Along with this, the specific roles and responsibilities may vary depending on the organization and industry. As the digital marketing field continues to evolve, there will be increasing demand for skilled professionals in this field. Many institutes provide the Digital Marketing Courses Online and enrolling in them can help you start a career in this domain. Here are some of the high paying and promising careers you can explore after learning Digital Marketing.
- Digital marketing intern- These professionals have to assist organizations with their online advertising. Along with this, they also have to gain the work experience and learn from senior marketing professionals. Furthermore, these professionals also write the content for social media and websites.
- Social media specialist- These professionals are responsible for overseeing their clients’ social media accounts. Along with this, they can also work with the digital marketing agency for managing the accounts for several clients at the same time.
- Graphic designer- These professionals are responsible for creating the visual content by combining text, colors, illustrations and images. Along with this, they also create graphics for social media posts, websites, digital advertisements, mobile apps and email newsletters.
- SEO specialist- As an SEO specialist, you will be responsible for optimizing the websites to improve their rank in search engine results pages (SERPs). Along with this, they also research what types of keywords people search for.
- Marketing analyst- These professionals have to research the market trends and consumer behaviours to forecast the demand for specific types of products and services. Along with this, they analyze the data they collect using statistical software programs.
- Digital marketer- These professionals have to oversee the online advertising campaigns an organization implements. Along with this, they also manage social media platforms, websites, email newsletters and e-commerce stores.
- Content strategist- They have to research what type of visual and written content an organization’s target audience enjoys. Along with this, they also develop the campaign strategies for videos, photoshoots, blog posts and graphics.
- E-commerce manager- These professionals have to manage the company that sells products to consumers through an online store. Along with this, they also have to manage the features, design and format of the online store to make it easier for customers.
- Project manager- As a project manager, you will be responsible for overseeing each stage of a project. They have to manage everything from the initial planning phase all the way through the final execution. Furthermore, they also work on campaign blueprints and collaborate with content creators.
- Creative director- These professionals have to work on establishing and maintaining the overall image of a brand. Furthermore, they also have to develop the brand layouts for digital publications. These professionals also create the review photographs, graphics, designs and written content.
- User experience designer- This professional use their knowledge of computer programming to develop user-friendly websites. Furthermore, they also work on managing the issues and assessing the existing digital products to identify areas for improvement.
- Front-end developer- These professionals have to creates the visual elements users see and interact with while visiting a website. Furthermore, they also use their knowledge of programs like JavaScript, CSS and HTML on a wide variety of devices.
Conclusion
The 7 Ps of Digital Marketing provide a comprehensive framework for developing and implementing effective digital marketing strategies. By understanding and applying these elements, businesses can create successful campaigns that reach their target audience. Furthermore, it also drives engagement, and achieves the overall marketing goals.
