It is a well-established fact that without some form of promotion or marketing, one cannot sell a product or see any profits. That’s also the case with startups raising funds or seeking to build their network.
To get financial help, showcasing your startup at a startup expo like the Abu Dhabi Business Summit can help you reach the right people and get market exposure in Abu Dhabi. The first step to participating in such an event is to either book a stall or be an exhibitor. We have put together a detailed guide on how to book a stall or be an exhibitor, as well as how to get the best from your investment.
Exhibitor Benefits of Book a Stall at the Abu Dhabi Expo
Entrepreneurs and their startups have many exhibitor benefits from booking a stall and exhibiting their startups at the Abu Dhabi Business Summit, like the International Investor Summit 2024.
1. Exposure and visibility in the industry
Your startup requires exposure in the industry, regardless of its stage of development. Whether it’s to build your brand, make an impression, or draw in investors and business partners. When you are entering a new market, especially a competitive one like Abu Dhabi, understanding the market and exposure becomes essential. Booking a booth at a startup expo like the Abu Dhabi Business Summit can help you boost your visibility in the local market.
2. Get fundraising opportunities
Abu Dhabi has become the hub for startups because of its supportive startup ecosystem, including investors. The emirate has many local and foreign investors searching for innovative startups to invest in. Getting a booth at a startup expo and having direct conversations with investors is an effective way to make connections with them.
3. Building brand image and trust
The business world works on trust. Therefore, for new startups, building trust in the market should be the priority. High-profile events like the Abu Dhabi Business Summit can allow you to build a brand image and gain trust. The event attracts elite business people, investors, and speakers from across the globe.
Therefore, by booking a stall, you get to represent your brand, establish your presence in the market, and connect with them for future endeavors.
4. Networking opportunities
By being an exhibitor, you get the advantage of networking with important individuals. Whether you are an established startup in Abu Dhabi or a new startup wanting to work in Abu Dhabi, this event helps you become part of the Abu Dhabi startup ecosystem. You can find investors, mentors, fellow startups, entrepreneurs, and business experts all under one roof.
Now, you know what the exhibitor benefits are for booking a stall at a startup expo. But how do you do it? Worry not; here are a few tips to help you book and set up a stall for the best ROI.
Tips to Book an Exhibition Stall at the Abu Dhabi Business Summit
Now that we’ve discussed the advantages of securing a space at a startup expo, let’s discuss how to do it.
1. Choose the right startup expo
Yeah, before setting up a stall, you need to choose the right place to book it. It’s similar to building a camp on a trekking trip. If not chosen wisely, you can attract wildlife. Therefore, research the best startup expo that fits your sector and the exhibition’s objectives.
If you want to establish a presence in Abu Dhabi or raise funds for your startup, the Abu Dhabi Business Summit is the perfect place for you. It includes pitching events, an exhibition center, networking events, panel discussions, and expert speeches to help you access each aspect of the Abu Dhabi startup ecosystem.
2. Write down the goal for exhibiting at the expo
Booking a stall is not enough; you need a strategy to get the best ROI. It would help if you defined what the ultimate goal of setting up your stall at a startup expo is. Do you want to attract investors, generate business leads, establish market presence, or find relevant accelerators? Based on these goals, you’ll design a layout of your stall and create visitor-engaging strategies.
3. Pick a strategic location for booking a stall
Location matters. So select a strategic location for the stall that has the maximum number of visitors and is near an attraction spot in the startup expo. If you have access to a list of exhibitors, you can set up a stall with established exhibitors that are bound to attract many visitors.
4. Create a layout for your stall
After booking and confirmation, start preparing the layout for the stall based on the goal you want to achieve. First, familiarize yourself with the area and services that you will have access to. Create an attractive layout design or blueprint to engage visitors from the moment they see your stall and enter it. It should be the representation of your brand, your values, and the product.
5. Leverage physical and digital marketing tools
Use marketing tactics to attract and retain visitors. You can opt for a physical product demonstration, banners, video tutorials and ads, QR codes for social media accounts, and lead generation. All of these help you connect with your visitors and secure authentic leads.
6. Network
Your work doesn’t end by booking a stall; it begins after it. You need to set up the stall at a startup expo and focus on networking with your visitors. Take their cards, give them yours, connect on social media, book meetings, and do a follow-up. That’s what makes booking a stall at the Abu Dhabi Business Summit worth it!
The International Investors Summit 2024 will be held in Abu Dhabi from November 28th to 29th. It is a grand event for networking, exhibiting, pitching, and learning opportunities for startups, investors, and business people. Our stalls offer various facilities like vinyl prints, a 50-inch LED screen, branding facials, access to speaker sessions, food arrangements, and promotions on our website. Book your stall now!!
