Escape rooms have become one of the most popular recreational activities in recent times. Live action room games are so popular due to the challenge they pose to participants, requiring them to solve puzzles and finish tasks within a set time limit to “escape” from a room.
The demand for escape room games is increasing as people pursue different experiences, and to ensure competition in the already-growing market, they must have good marketing. Among the most powerful tools employed for advertisements on escape rooms are social media.
This paper seeks to discuss how escape room businesses can use various social media applications to enhance growth and attract more customers.
What makes social media so crucial?
Social media has become something that people live with daily. Because of it, businesses are able to reach their target market through Facebook, Instagram, and Twitter. These three ways account for millions of users viewing these platforms daily, which makes escape room businesses open to an incredibly large audience.
Here’s a few reasons why social media is important to an escape room business’s marketing strategy:
- Greater Audience Coverage: Social media allows an escape room to access a larger number of people. When you post and get more likes, the word increases about your business.
- Cost-Effective Method: Comparing to the traditional advertising method, using social media will be much cheaper. An escape room can promote itself without a lot of money spent on advertisements.
- Interaction with Customers: Social media enables businesses to connect directly with their target group. This yields relationships and confidence with a potential customer.
- Psychological Appeal: Escape rooms are all about excitement and fun. Social media platforms, especially Instagram and Facebook, allow you to post photos and videos that describe the thrilling experience your escape room offers.
Tips for Using Social Media in Promoting Your Escape Room
With a proper plan in place, social media marketing makes even the most unassuming escape room businesses have the opportunity to really bloom. Below are tips on how to make effective use of social media in business growth:
- Create Engaging Content
Create interesting and engaging content for social media. Provide photos and videos of enthusiastic people who enjoy playing escape room. This may include images of them solving puzzles, working well as a team, and even playing. Behind-the-scenes content might allow you to share what goes on in the making of your escape rooms with the followers.
Provide frequent posts, so that people are kept engaged. But at the same time, remember quality of your content matters more than the quantity! So, share quality images and videos capturing the excitement of the experience.
- Run Contests and Giveaways
You could ask your followers to like or share your post, ask their friends to tag them in the post, or even have them create content about your escape room. Thus, it will help engage and interact with your viewers.
Free experience or discounts in your escape room are free offers for such contests. Such contests can drive word of mouth for your escape room and bring in new customers.
- Influencer Marketing
Leverage local influencers, who would be able to amplify the reach of your escape room by tapping into their network and circles. An influencer is a person with a massive following online and can leverage their influence to promote the escape room to their audience.
This would build trust and curiosity for their followers on the experience in your escape room. Look for enthusiasts of escape rooms or supporters of related activities and have an existing following in your area.
- Leverage User-Generated Content
Encourage your customers to share their experience on their social media pages. This is also referred to as user-generated content, or UGC. When people share something about your escape room and mention your business, then that’s free advertisement.
Other customers will see the posts you create and will be going for a visit to your escape room. You can create a brand hashtag on your escape room and make the users use that when sharing their experience.
- Social media exclusive discounts
Another effective strategy would be offering special discounts. You may offer a limited-time offer that only the people following your social media pages can get. This encourages people to follow your pages and tends to drive more sales.
Conclusion
Using social media marketing tactics in the right way can help escape room brands grow proficiently! This is because interesting content, contests, partnering with influential people, and urging users to share their experiences with your escape room will help increase more customers and brand awareness. So, the right social media strategy could guarantee that your escape room truly stands out among many in this competitive field.
