The biggest struggle businesses on TikTok face is the balance between uniqueness and aligning with current trends. If we closely act with successful creators on TikTok, they will not compromise the aesthetic appeal for the sake of being in touch with the current trends. So, the balance is restored with the help of such aesthetic videos. For ages, people have never failed to stop and watch a video that is appealing to the eyes. So, if you are a business, learn tips to shoot aesthetically.
Why Should You Shoot Aesthetic Videos?
On TikTok, aesthetic videos are more promoted. The initial engagement of the video is high if it is aesthetically appealing. Profile visits also increase due to this. You can use a TikTok online viewer to see if this is true. You can check their metrics and analyze their growth. The aesthetic feed retains more viewers and makes them into followers. Making your video aesthetically appealing sets you apart. It helps increase viewership and gain followers. You can create more brand awareness. It also assists in making your product less strange.
Tips to Shoot Aesthetic Videos:
People can associate your product with the aesthetics you present. Many skincare brands play around with milk’s color, texture, and aesthetics in their video content. They showcase their product with such aesthetics. This registers in people’s minds that the product is safe and natural. Likewise, you can create an image or a personality for your brand by creating aesthetic video content. Here are a few tips to shoot aesthetic videos for TikTok videos.
- Always use the back camera
- Shoot product close-ups
- More contrast
- Use the right tripod
- Create perspectives with different angles
- Use colors to show the mood
Always use the Back Camera
If you are using your phone for product photography, no worries; this tip is what you need. Use your back camera for utmost efficiency. Generally, the back camera has a faster lens, which allows for more light. This can capture clear videos even in low-light situations. You can record yourself using the back camera. The only disadvantage is that you cannot see yourself while recording. But trust me, the back camera is way better than the front camera. The clear resolutions help you hone your videos into aesthetically appealing ones.
Shoot Product Close-Ups
Shooting a Close-up is essential to make product listings detailed. It allows customers to recognize your product. It can highlight unique designs and features. A well-shot close-up can amplify transparency and make your brand look confident. Rather than explaining the manual, you can use the product and shoot a product demo. Close-up shots for product demos can help demonstrate its functionality. Overall, it increases the video’s aesthetic appeal.
More Contrast
Use a TikTok profile viewer to analyze aesthetic profiles and how aesthetic appeal boosted their metrics. Compare and contrast different profiles. A typical aesthetic video consists of more contrast. So, if you want to achieve a universal effect, go with this tip. Contrast depends on the balance of light and darkness. Choose good lighting. Decide if you wish to create a warm or cool tone. Then, adjust the lighting accordingly. Sunlight changes throughout the day. So, experiment at different timings. While using a ring light, play around with different angles. Keep the ring light at various distances and angles for perfect contrast. Decrease brightness a bit and create a dark contrast. Experiment with exposure, too.
Use the Right Tripod
A tripod helps you capture videos without any shake or blur. It provides stability to your angles and frames. The right tripod can help you set definite frames and produce crisp videos. Using a tripod is essential if you want to create a series of videos with a fixed frame. It can also be great when you need to shoot transition videos, which demand fixed frames. Using a tripod can enhance your video quality, which helps you shoot aesthetic videos on TikTok.
Create Perspectives with Different Angles
Select two other angles that work well for your videos apart from close-ups. Repeat them in a pattern. Break the monotony of the close shots with a long shot, eye level shot, dutch angle, or a bird’s eye view. Each angle conveys a story. It can accentuate and convey the power dynamics represented in the video. This is helpful not only for filmmakers but also for TikTok creators. As a business, such small details set you apart from other business handles on TikTok.
Use Colors to Show the Mood
Colors play a vital role in videography. Choose a color palette for your brand. Represent those colors while you talk about your product or show your product. Use the colors to set the mood of the video. For example, brown and orange shades can create earthy tones. Red can create a sense of emergency or danger. Green and white can represent sustainability and purity.
Final Notes:
TikTok is a digital platform for sharing videos. It emphasizes the beauty in visual content. Visually appealing content retains viewers and helps increase views. Such content is recommended in the ForYouPage. So, use the tips in this article and enhance the aesthetic appeal of your TikTok videos, ensuring expanded visibility.
